EXPERIENCE DESIGN — PHILADELPHIA
I build audiences, fill rooms, and design experiences that drive action.
Leadership Events with The Forum - Revamping signature events to increase attendance and brand value.
I have produced 300+ live experiences spanning sold-out shows, supper clubs, conferences, and cultural activations. My work sits at the intersection of storytelling, community building, and experience design.
Selected projects include a storytelling retreat for Ferrero Rocher, a pop-up activation at FEAST food festival, and China’s first podcast-focused conference.
SELECTED WORKS:
Unravel Storytelling - Live Show Production + Storytelling Coaching + Retreat with Ferrero Rocher
PodFest Conference - Producing the first podcast-themed conference in China
A Night to Support Chinatown - Fundraiser for Asian Americans United + Marketing to sell out.
EDITORIAL WORK:
“Sarah is a master storyteller. From editing a speech for more punch to securing the right press, she will amplify your cause.”
—Grace Young, Stir Fry Guru & Voice of America’s Chinatowns
A Night to Support Chinatown & 6abc Interview
“Sarah has a talent for keeping all the moving pieces working together while making it look effortless.”
—Vivian Chang, A Night to Support Chinatown
My editorial work at ELLE China, SmartShanghai, and Time Out trained me to shape how a story unfolds — what leads and what lands.
I also worked as a narrative designer with Garena, Amazon Games, and on a campaign for Meta. Working in games sharpened my ability to build systems where audiences don’t just witness a story, but move through it.
Editorial work. Link to case study.