The Forum of Executive Women
Led strategy and experience design for flagship Signature Events, increasing attendance from ~70% capacity to consistently selling out one month in advance through reimagined positioning, audience journey design, and integrated marketing strategy.
Elevated organizational brand value through intentional programming, speaker coaching, venue strategy, asset design, and experiential activations that created cohesive, high-quality audience experiences.
Built a post-event content ecosystem by capturing and repurposing event content into expanded thought leadership assets, including reimagined Pay Equity and Women in Leadership reports designed for broader reach and sustained audience engagement.
Rebuilt digital presence, including full website redesign and brand refresh, driving a 44% increase in social following in year one through expanded content strategy and storytelling.
The Forum’s LinkedIn transformation blended strategic content development with engaging visuals inspired by contemporary pop culture trends, resulting in an impressive 44% growth in organic followers during the first year.
An internal communications overhaul streamlined member engagement through targeted email campaigns and a dedicated LinkedIn private group, creating a vibrant digital ecosystem where members could seamlessly connect.
Targeted PR strategy, developed in collaboration with Maven Communications, secured strategic media placements and partnerships that positioned The Forum's thought leaders in prestigious outlets, significantly elevating regional visibility and influence.
The comprehensive redesign of The Forum's website transformed the organization’s digital headquarters into an engaging, intuitive platform. The new design incorporates dynamic video content and provides an enhanced user experience for both members and visitors.