The Forum of Executive Women
As Director of Communications identified goals, set strategy, and created original content to refresh the brand.
Developed a targeted strategy that transformed The Forum’s digital footprint, expanded reach, and amplified regional presence. The campaign highlighted the diverse membership of The Forum, showcasing the thought leadership of these accomplished executives. Utlizing existing brand guidelines from Vault Communications, I introduced fresh design elements that modernized the brand while maintaining consistency. This strategic refresh positioned The Forum as a vibrant, relevant organization for today’s professionals, resulting in increased engagement, membership interest, and sponsorship opportunities.
I captured strategic event photography that showcased the energy and influence of The Forum's gatherings, transforming these valuable moments into powerful visual content.
The Forum’s LinkedIn transformation blended strategic content development with engaging visuals inspired by contemporary pop culture trends, resulting in an impressive 44% growth in organic followers during the first year.
An internal communications overhaul streamlined member engagement through targeted email campaigns and a dedicated LinkedIn private group, creating a vibrant digital ecosystem where members could seamlessly connect.
Targeted PR strategy, developed in collaboration with Maven Communications, secured strategic media placements and partnerships that positioned The Forum's thought leaders in prestigious outlets, significantly elevating regional visibility and influence.
The comprehensive redesign of The Forum's website transformed the organization’s digital headquarters into an engaging, intuitive platform. The new design incorporates dynamic video content and provides an enhanced user experience for both members and visitors.