Unravel Storytelling
Senior Producer on live events and storytelling workshops. Communications & Marketing Lead on original content.
Unravel is a platform dedicated to harnessing the power of storytelling for impact and connection. During my time with the organization I produced over 40 sold-out monthly live roving shows, conducted numerous workshops, and coached storytellers from around the world. I raised funds for community partners ShanghaiPride and Lifeline (suicide prevention) and drove business development through corporate workshops and sponsorship.
How Unravel Live worked demonstrated through one of my favorite live shows “Treasure” where the theme tied to an art exhibition:
Step 1: Design to preview and market the show and find storytellers on a theme, secure an interesting venue to tie into the theme. Sell out to audience of 175+.
Step 2: Coach storytellers through 3 draft iterations until reaching the sharpest version of their story, produce surprise elements (3 floor art exhibition), secure F&B vendors.
Step 3: Create content that goes beyond the story to engage fans and to grow a wider global audience.
In my time at Unravel, I organized and facilitated >25 community and corporate workshops and designed a two-month online course for storytellers outside of Shanghai. I led a team to curate and sell out live shows to in new locations every month and with surpise production elements to keep audiences on their toes. We also produced special events including a pop-up at Suzhuo Literary Festival and a weekend retreat with Ferrero Rocher in Qinghuangdao. For this special workshop, I designed a 3-day curriculum around Storytelling for Cross-Cultural Communication for a team of 70.
I love to coach storytellers for greater impact. During my time with Unravel, I coached over 200 individual storytellers from >60 countries to deliver the most powerful version of their personal story.
Leveraged relationships with the press and my editorial background to gain coverage for special events and announcements.
As Executive Producer of the Unravel Storytelling podcast I was responsible for end-to-end project management. I created the structure which is audio of a live story interwoven with an interview featuring Unravel’s founder Clara Davis and the storyteller. I scheduled guests, edited all episodes in Pro Tools, and planned events to gain new listeners.
Listen to my favorite episode: “Ties that Bind".
Unravel Legacy
After I joined Unravel, the platform grew from a live show reaching an audience of 50 to a sold-out monthly event for an audience of >175 and a global content platform. This growth happened through creating and analyzing new offerings to find what resonated best. This included social campaigns, an original podcast, community partnerships, and corporate workshops. I also designed open online resources for anyone, anywhere, to harness the power of story.
